Monday, 25 March 2013

Congolese people and luxury

''Black people love  are materialists, they love big car, jewleries, shopping, big brand, flashy cloths... to cut it short: Anything that is expensive!''- Typical definition of any balck African. This could just be a stereotype as well as a fact  but it's up to you decide.






But one thing is sure: there is a special chemistry between Congolese people and luxury. We don't love them...  We Luv' it!


I will start by defining the key word 

sapeur:

"Sapeur" is a member of
'La SAPE' (Société des Ambianceurs et des Personnes Elégantes), an exclusive club based around a flamboyant,
but impeccably groomed style
of dress.
Sapeurs elevate European haute couture designer fashions to the status of mock religion, enjoyingstreet posing & style demonstrations.
Sapeurs also have their own code of honour, based on good manners, politeness and morality.Sapeurs reject violence, as its thought that if your clothes can't do your fighting for you, you're nota real sapeur."
Franca Eirich, 2009
social researcher

As a young black African female I asked myself: why do they luv' luxury so much ? Is it a good thing or a bad thing? How do congolese people maintain this lifestyle? Can they all afford it..?







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